Who We Are

We’ve grown deep roots in Hawke’s Bay through hands-on experience and strong relationships.

Across the business, our people bring decades of practical knowledge gained through orchard ownership, large-scale operations and management roles. Many have worked together for years, creating continuity and strong team cohesion that shows up in how work is planned and delivered across the season.

Ceed was created and established as part of the Monarch Platform ecosystem.

Bringing together a highly experienced orchard management team within a business designed for long-term support and stability.

This connection strengthens our foundations through shared capability and better systems, while preserving what defines Ceed: a grounded, people-first approach focused on managing orchards well and building confidence for the future.

Our Ecosystem

Driven by yields,

led by standards.

  • MAKING A DIFFERENCE

    We care about our people, the land, and building thriving communities. We work hard to create opportunities for all and encourage our people to have fun, love what they do, and achieve their success.

  • ALL TOGETHER BETTER

    We shape our future by working together. Our team has different perspectives, backgrounds and beliefs. We listen and learn from each other because the only way to succeed is together.

  • PROUD OF WHAT WE DO

    We stand for quality, reliability, and doing what we say we will do. We take ownership and we take pride. We are problem solvers and innovators, always looking for ways to do better and be better.

Our Mission

We manage apple orchards with precision and purpose to create optimised performance and lasting value for our growers, people, and communities.

Our Approach

We work with integrity and expertise, building trust through consistency and care in everything we do.

Meet the team

These are some of the people you’re likely to work with when partnering with Ceed

  • A man outdoors in a wooded area, wearing a maroon t-shirt with a logo that reads 'CEED'.

    Nathan Waites

    General Manager

  • A man wearing a maroon cap and maroon T-shirt with 'CEED' logo, standing outdoors with trees and a partly cloudy sky in the background.

    Andrew Culver

    Operations Manager – People, Process & Performance

  • A smiling middle-aged man with gray hair and a beard, wearing a maroon T-shirt with

    Richard Smith

    Operations Manager – Technical, Innovation & Optimisation

  • A middle-aged man with short gray hair, wearing a maroon T-shirt with a logo and text, standing outdoors with a blurred green background of trees.

    Todd Blackman

    Orchard Sector Manager – Havelock & Hastings

  • A young man with a smile, light brown hair, wearing a maroon t-shirt with a logo on it, standing outdoors with green trees and a partly cloudy sky in the background.

    Ben Turner-Hui

    Orchard Sector Manager – Crown

  • A woman with shoulder-length blonde hair, glasses, and a black T-shirt with a logo, standing outdoors in a park with green trees and sunlight.

    Amy Allan

    Finance Business Partner

  • A woman with dark brown hair wearing a black t-shirt with a logo that says 'Monarch' in white and orange, against a dark green background.

    Sue Clarson

    Head of People and Performance

  • A woman with shoulder-length brown hair, smiling, wearing a black t-shirt with a Monarch logo on it, against a dark background.

    Jen Biddington

    Health, Safety & Environmental Team Lead

We grow success together

Our people sit at the heart of Ceed, and we care deeply about supporting growth and development over time. If you’re interested in working with us, visit our Careers page to learn more.

Work With us